What is (SEO)
Search engine Optimization (SEO) is the process of affecting the visibility of a website or individual web pages in search engine´s free (unpaid) results. Also known as ¨Natural¨, ¨Organic¨ or ¨Earned¨ results.
We offer all the insides
of your online status with a strong focus to explain what will be needed to optimize your website concerning traffic towards your web presence. With the outcome of our ¨In Depth¨ paper implementation can start. We can do this for you or you can have a go with your own team.
In general a higher ranked webpage or website higher ranked on search engine´s result pages and the more frequently a web site appears in the results lists, the more visitors it will receive from the search engine´s users. These visitors can be converted into customers.
SEO is more
SEO can be targeted for all kind of different searches such as:
- Image search
- Video search
- News search
- Academic search
- Industry specific search
- Local search
As Internet marketing strategy, SEO considers what people search for, what search terms / keywords the users use and which search engines they prefer to use.
Optimization involves editing its website content, HTML and associated coding to increase the relevant and specific keywords. On the other hand, barriers for indexing activities by search engine´s will be removed. Other way of promoting by SEO is to increase the number of backlinks and inbound links.
Scarab Lounge offers a full range of SEO solutions and support
Scarab Lounge ¨In Depth¨ paper is where it starts
We send you monthly a full site Audit Document (or more often if there is a need).
It will give you detailed insides of all what is going on concerning your website (URL) including:
- Why is this important
- Recommended action proposed
- Tips for the future
- Exact possible problem
- How many times
- Where to find exactly the specific item
How does it work
To start we have to place some specific code into the ¨Header¨ of your website. When implemented (24 hours) we start to check on the results of the website (URL) that holds the code.
The first results usually are after two weeks.
When done we sent you our findings in the form of our ¨In Depth¨ paper.
The ¨In Depth¨ paper contains the following
First we want to find out the overall grade of the targeted website. Its important to know the actual situation. This way we all know month by month if and where is progress or not. SEO is a relative slow process, after the first fast results it can take months of slow growth and after you have to maintain it as well.
To get a grade we collect information such as:
Is each page of your site valuable and unique?
Is your site as fast as it could be?
Are you keeping yourself and your customers safe?
Are you measuring your site and is your content easy to share?
Does your site have enough links from outside sources?
Number of pages on your own site that we were able to crawl to create this report.
Number of links from your site to other sites that we were able to crawl to create this report.