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What we do - Scarab Lounge
With our aim to make websites profitable in mind, just making a website or App is just not good enough. To overcome this, we divined 10 main groups holding all the necessities to make a profitable websites and App´s. Our experience is that lots of companies already have parts of our 10 main groups in balance and are happy with it. Some want to do their own marketing where others want to maintain their own website (mostly WordPress CMS) and only view want to do their Search Engine Optimization (SEO) in-house. After some time, everybody wants a new website for a variety of reasons, mostly because the company is growing and a bigger and mostly more complicated website is needed, or its just outdated, than we help with our many years of experience in making a wireframe. A wireframe explains exactly how the website or App will going to function before it will be made. Its a constructive way to get a feeling of what the product is going to be like in usability and performance without the actual design.
Our process, fixed organized structure, flexible structure, 10 group system, idea, concept, wireframe, design, content, developement, testing, reviewboard, search engine optimization, SEO, marketing
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What we do

We love to create websites and app´s with the aim to make them profitable

Our process

 

With our aim to make websites profitable in mind, just making a website or App is just not good enough. To overcome this, we divined 10 main groups holding all the necessities to make a profitable websites and App´s.

 

Our experience is that lots of companies already have parts of our 10 main groups in balance and are happy with it. Some want to do their own marketing where others want to maintain their own website (mostly WordPress CMS) and only view want to do their Search Engine Optimization (SEO) in-house.

After some time, everybody wants a new website for a variety of reasons, mostly because the company is growing and a bigger and mostly more complicated website is needed, or its just outdated, than we help with our many years of experience in making a wireframe. A wireframe explains exactly how the website or App will going to function before it will be made. Its a constructive way to get a feeling of what the product is going to be like in usability and performance without the actual design.

Fixed-organized structure

 

By using the 10-group system we (automatically) operate in a fixed-organized structure through which the who, what, where, and the associated costs are clear.

 

It´s important for all parties involved since some websites, Search engine Optimization (SEO) and marketing costs can run sky high. Which brings us back to our love: create websites and app´s and make them profitable ¨for You¨ and ¨For us¨. We are open to invest our time to reach this common goal.

 

10 Group system overview

 

01 Idea | 02 Concept | 03 Wireframe | 04 Design | 05 Content | 06 Developement | Testing | Reviewboard | Search engine Optimization (SEO) | 10 Marketing

 

Interested? or just have question be our guest, let us know.

Scarab Lounge it starts with the idea on a bridge or somewhere else, by Chiara Piazza

01 IDEA

¨Without new ideas the world would be like the internet two years ago¨.

It all starts with an idea, it can just pop-up but, lots of the time idea´s come with experience and change from one great idea that leads to another. It might be your exclusive one, or a adapted one, but hé, its your idea and that allone is a great achivement.

You might have been starting with an idea and now you want to bring it to the next level or just change it a little.

Maybe you think you have ¨a great idea¨ and you have been reading about these entrepreneurial heroes who create amazing ¨overnight¨ successes and, you think, “I could do that”. You are feeling excited and a bit nervous, perfect, we love this feeling as well.

You started working on your idea, which will make the business simply slip into place and you are on your way.
Ah, we will not get in the way of your dream. It is clear though those ¨overnight¨ businesses are only a small percentage of idea and the rest is execution. You do still have that bright, shining idea, though, without it, you only have hard work.

 

By sharing our combined passion, we can add some of our capabilities and together we end up with all the information nessecary to start with writing the next step: ¨the concept¨.

02 CONCEPT

Now the idea is born and has to be nourished. We brainstorm a some more, check if its feasible, do a last reality check and let it grow into the ¨Concept¨.

Nowing its feasible all is okay to start gathering all other important information needed for writing a clear briefing followed by ¨In depth concept¨ document. The concept document holds all information needed to get to the next step in the process the ¨Wireframe¨.

Scarab Lounge new born concept, by Chiara Piazza
Scarab Lounge Wireframe example
Scarab Lounge Wireframe overview example Worldcom b&w

03 WIREFRAME

Right after the general ¨Idea¨and the ¨Concept¨ a project is ready to be placed in a flow diagram (Architect plan) in all its detail & functionality. All in full working order but, without design.

The so called ¨Wireframe¨.

Wireframe, a mandatory part

Wireframe is a absolute part of the process for creating a website and/or any software product. By making a Wireframe it becomes very clear how the flow of pages will work and if they are going to work. It is a great way to start understanding if all that is toughed of is going to function according plans. It is also cheape way to see and test if your project is viable. When all agree on the wireframe it is also possible to make a exact calculation of all sources needed.

 

What is a wireframe?

A website wireframe is a schematic or blueprint of all the screens needed for a website and or app. It is a visual guide, the ¨Skeleton Framework¨of the project. It is a great way to see after the original idea followed by the concept to see if the project is achievable. The wireframe shows the layout of all the content including the interface components and navigational systems, and shows how these relate to each other and work together. A wireframe focuses on functionality and priority of all different aspects of the content. The focus is not design or underlying software. A wireframe can be a sketch by pencil or placed as in our case in a software program.

 

Who works on a wireframe?

Usually wireframes are created by business analysts, experienced designers, visual designers, developers usability researchers.

 

The focus of a wireframe

  • The range of functions available
  • The relative priorities of the information and functions
  • The rules for displaying certain kinds of information
  • The effect of different scenarios on the display

04 DESIGN

Look & Feel into a design

Now the look and feel must be determined. The website or App has to be translated into the specific design wishes. The battle ground between technique (what´s possible), usability (what user can understand) and design (what you like or your potential clients like) takes place.

Designing a website may incorporate some or all of the following list of disciplines. Some are covered by graphic design, others include a much broader design concept, a short summary:

 

  • Logo design
  • User interface design
  • Copywriting
  • On-site SEO
  • Link-building
  • Social media promotion
  • Information architecture
  • Navigation design
  • Design for accessibility
  • HTML mark-up
  • Design for ease-of-use (usability)

 

The bottom line is that all these skills and activities can impact the success of a web site and the experience of using that site. This shows the capcity of the web designer.

 

What Makes a Web Site Successful

A web site should live up to its potential, it must attract the right audience, and in the right numbers. Meaning: it must be optimised to be found for people searching for what the site offers, whether they find the site via organic search, through advertising, social media, or other Public Relation.

It must also be easy to use and compelling enough to engage and to keep people’s attention.

Scarab Lounge designer of smiley Harvey Ball best design
Scarab Lounge design Enigma by Alan Turing best design section
Scarab Lounge Brain Content section
Scarab Lounge Einstein 6-3=6 content web site

05 CONTENT

The moment where all (content) for the website or App items of the project is gatehered, amongst: copywriting, photography, movie material, final design, Google maps, key word checks, and social media, but also things like:

  • The Visual Design
  • Thoughtful User Interface
  • Primary Navigation Above The Fold
  • Repeat Navigation In The Footer
  • Meaningful Content
  • A Solid About Page
  • Contact Information
  • Search
  • Sign-Up / Subscribe
  • Sitemap
  • Separate Design from Content
  • Valid XHTML / CSS
  • Cross Browser Compatibility
  • Web Optimized ImagesStatistics, Tracking and Analytics such as:
    • How many hits does my site receive?
    • How many of these are from unique visitors?
    • How are people finding my web site?
    • What search terms are they finding me under?
    • What web sites link to me?
    • What are the most popular pages on my site?
    • Who is my average visitor (platform / browser / screen resolution)

The list is a lot longer, soon we will enter more.

06 DEVELOPEMENT

All design, text, wireframe instructions, coding etc. bounded in a milestones document of the whole project, including: deadline & budget management.

Now all is ready, where is agreed that this will be the product, all pre-tested, all signed off.

It should be a one way street, mostly concentrated and long hours of work, but, its worth it.

Depending on the project it can take days till… All has to be managed and checked to stay in line of what was promissed. Active participation of all involved is needed including the understanding that lots of items are often tailor made and therefor unforseen things can happen. This how ever was minimized by all steps before the start of the final developing.

 

It always is exiting to see all things come together.

Scarab Lounge tunnel of development, by Chiara Piazza
Scarab Lounge 07 Testing the waters

07 TESTING

All products should undergo pre-release testing before the final version 1.0 goes live. Before version 1.0 everything is Beta 0.1, 0.2 and so on.
Tests involve stress testing, functionality, usability, design, overall look and feel, etc.
During testing items can still be changed. Version 1.0 is when everybody is happy.
Its also the time to start thinking about version 2.0 :-).

Testing can be done from small to big scale, all depents on the type of product.

08 REVIEWBOARD

Review of entire the project, followed by correcting, testing and reviewing again till the project is A Okay for all and ready for a possible up-date in the near future.

This is not to be confused with the review board for the technical part of the website which takes place during and after developing.

Scarab Lounge 08 reviewboard lots decissions
Scarab Lounge Search engine Optimization with school of fish
Scarab Lounge fish in net like SEO catch of the day
Scarab Lounge fish market SEO catch of the day

09 SEARCH ENGINE OPTIMIZATION (SEO)

WHAT IS (SEO)

Search engine Optimization (SEO) is the process of affecting the visibility of a website or individual web pages in search engine´s free (unpaid) results. Also known as ¨Natural¨, ¨Organic¨ or ¨Earned¨ results.

 

We offer all the insides

of your online status with a strong focus to explain what will be needed to optimize your website concerning traffic towards your web presence. With the outcome of our ¨In Depth¨ paper implementation can start. We can do this for you or you can have a go with your own team.

 

WHY SEO

In general a higher ranked webpage or website higher ranked on search engine´s result pages and the more frequently a web site appears in the results lists, the more visitors it will receive from the search engine´s users. These visitors can be converted into customers.

 

SEO IS MORE

SEO can be targeted for all kind of different searches such as:

  • Image search
  • Video search
  • News search
  • Academic search
  • Industry specific search
  • Local search

 

SEO MARKETING

As Internet marketing strategy, SEO considers what people search for, what search terms / keywords the users use and which search engines they prefer to use.
Optimization involves editing its website content, HTML and associated coding to increase the relevant and specific keywords. On the other hand, barriers for indexing activities by search engine´s will be removed. Other way of promoting by SEO is to increase the number of backlinks and inbound links.

10 MARKETING

Implementing the online marketing strategy is key.
From of blogs, advertising, free publicity, email campaigns in the broughtest sense of the word.

Scarab Lounge 10 Marketing calls arround the world
See our on demand service

Our on demand service consists of 5 products on call

  • 000 ZERO DOCUMENT

    To find out the current status of your online presence it's recommended to start with our ¨Zero document¨. It is a great way to know what´s going on.

  • 001 CMS CLEANUP

    A service to give you ¨insides¨ of the status of your Content Management System (CMS) in all its facet, amongst: design, content, technical status, SEO & Marketing.

  • 002 TUNNING

    Our service to enter correction and changes you would like to have on your website. They can be ¨one word¨ corrections up to complete implementations. You tell and we make it happen.

  • 003 SEO AD HOC

    The Service that will give you all the insides of your online status with a strong focus to explain what will be needed to optimize your website concerning traffic towards your web presence.

  • 004 MAKE OR BREAK

    We check who you're dealing with online. Your personal and/or business status in search engines and blogs and/or of your competition and clean up where possible.